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We have talked a lot in other blog posts about optimizing your website to make a successful online business, however, we have yet to talk about one of the crucial deciding factors which comes early on and this is choosing your domain name.
Having the right domain name is important for a number of reasons, firstly you will want to choose a URL with your business name as the sole word before the extension (www.businessname.com), ?you might want to choose .co.uk if you want traffic from Google UK to find your site. ? If the .co.uk is not available, try to choose one of the other fairly familiar extensions such as .com, .net or .org because you will want people to remember it and you will need to verify the URL in Google Webmaster Tools to inform Google via geo-targeting that you want the site to appear in Google UK.
One term you might hear if you take a keen interest in web design is ?TLD? or Top Level Domain names, these are the URL extensions which are at the top of hierarchy worldwide (i.e .com, .net, .org, .info, .biz, .name) ? while second level domains include specific country extensions (i.e .us = United States, .uk = United Kingdom, .de = Germany)
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The reason why you would only include your business name in the URL is obvious and this is for brand recognition. If people visit your website they will then look for this name when searching through the yellow pages or if they visit your offline store they will automatically type that name when looking online, therefore it is important to get the domain name right before you upload all of the website files.
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One element which could decide whether you gain a large amount of traffic to your website from Google is whether you have a high traffic keyword in your URL, for example, if you business sells ?black widgets? and your domain is www.blackwidgets.com Google oftens ranks the exact match domain higher for that search term. ?Perhaps you already have a business name and it does not get a high search volume, consider adding the keyword to your brand name. (e.g www.robsmithsblackwidgets.com instead of www.robsmith.com)
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When you buy a domain name you also need hosting which is the server where the files that make up parts of your site are stored to be accessed by other people who are surfing the net. Some registrars offer the hosting as part of a package to make it more convenient but others charge separately, UK2.net provide a good deal at ?28 per year and you can rest assured your site will never have downtime which sometimes occurs with cheap services.
If you have already chosen your domain name and are ready to set up an online store, you will need an internet merchant account to accept card payments efficiently, Seymour Direct can help you with this and you can get a quote by following the green button below:
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Source: http://www.seymourdirect.co.uk/choosing-a-domain-name/
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Source: http://harriskelly67.typepad.com/blog/2012/08/choosing-a-domain-name-for-your-online-business.html
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