Video marketing is the new quaint. Years before, audio visual advertisement reigned the television. There was nothing special about it, until it reached the World Wide Web. Suddenly, fledgling entrepreneurs put their creativity to the test and strive to come up with viral videos. The goal is to entertain while selling.
Perks of Using Video Ads Online
With the current dynamicity of Internet users and online activities, video marketing serves as the sharpest blade that may be able to cut through the large pool of competitions. Those who manage to come up with video ads are known to enjoy several perks.
For one, they can effortlessly amass large number of potential clients who would rather watch than read. Videos become a fun and highly amusing tool that allows the advertisers to demonstrate the product, explain some nitty-gritty, and provide evidences of effectiveness. Audience response is guaranteed to be more forceful compared to print ads. Marketing then becomes breezier.
Video ads also decrease the website bounce rate. This means, having an audio-visual multimedia file imbedded in the pages holds the visit of a user much longer. This period poses opportunities to catch their attention, and entrepreneurs can integrate several strategies to convert website traffic into sales.
This technology is actually still a young approach, with promising improvements still yet to be uncovered. Still, Internet-based enterprises manage to establish their branding and credibility through viral videos. It aids in the recall of the brand and product, thus, practically calling out to people to purchase.
More Opportunities from New Developments
Twitter?s announcement of integrating videos in their website has instantly become a headline hugger. First, there was a buzz on Twitter embedding videos in the feeds. But several online news institutions broke the ice and revealed that the new Twitter comes with a Now Featuring Video page that can be included in the feeds, along with loads of photos.
Few weeks after this feature was launched, journalists have been noting the boon of Twitter to entrepreneurs who utilize video marketing for the operation of their business. It wasn?t long until Twitter was declared to be the second fastest growing source of discovery of video views. The surge reached 38.7% on average each month. Facebook is now lagging behind.
Almost at the same time, Google Mail also unleashed its new features. It now touts the ability to preview YouTube videos right from the inbox of its users. Analysts may interpret this as the future of more marketing spam, but it can?t be denied that entrepreneurs can seize the chance to take e-mail marketing to a whole new level.
Certified videos that can escape the spam filters of Gmail can be sent to potential customers. Viewing the multimedia files requires no additional tabs to be opened or extra clicks. This feature even makes it possible for senders to stream videos. In turn, users can enjoy progressive downloading.
So while video marketing is not news, recent developments have made it more wanted by the online businessmen community. It makes promoting and selling easier, while ensuring a good flow of profits.
For more information please visit houston web design to view our real testimonials and website portfolio page to see what our customers are saying about web design houston.
Source: http://monyetgaul.co.cc/2012/08/tired-of-same-old-marketing-try-video-marketing.html
Colorado Shooting News joe paterno British Open MC Chris Colorado shooting suspect accuweather Finding Nemo 2
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.